Time and time again I have been in the office and asked my fellow sales staff "how many prospects do you have coming in today?" When I asked this questions I would get a definite number of people they expected to arrive for appointments. But when I asked my next question "How many have you confirmed?" The answers were very uncertain. This is one of the most important aspects of the sales process, many people actually just forget about the appointment especially if a few days have passed since you last spoke with them. Usually around 9 or 10 AM I will call all my prospects to confirm that they will be coming in. "Hey Joe, I just wanted to call and confirm your appointment with me for 12:00 today are you still available?" This should be an easy call but I find that many people are afraid to actually do it, however its the only chance you have to increase the likelihood that they will show up.
Remember to always do everything with your best quality. You do not just want to go out and generate leads and then only give a small amount off effort for the rest of the sales process. Make sure to do each step in our book "Personal Training Sales System"with diligence. Your clients will see the extra effort that you put in and your professionalism will lead to more sales through renewals and referrals which are two sales gold mines.
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