Sunday, January 20, 2013

Sales Success: Track the numbers to sell personal training

Henry Ford once said "If everything is moving together, success will take care of itself". Sales is a lot like this. If everything you do gets you closer to your goal of making a sale, you will be successful. Each day you should have a few goals in mind, try to generate 10 new leads each day. From those ten leads you will be able to book 1-3 appointments. Then you should be able to close 70% of these appointments. This means that you should be making a sale 2 out of every 3 working days. If you follow this strategy you will be wildly successful as a personal trainer and eventually you wont need to work as hard at sales because the leads will just flow to you naturally.

So how can you finds these ten leads each day? There are a few methods; offering free sessions to people at the gym, ask current clients for a referral, renewals, advertisements, and your personal network of friends and people you meet each day. Its a very simple process you must introduce yourself as a personal trainer, ask them about their goals, and then offer them a free personal training session. Every time I speak to someone they either know I am a personal trainer or I tell them I am. The next thing they say is what can I do about, weight loss, my diet, ETC. This gives you an opening to offer them a free session. Its actually so easy to create a lead that we normally do not realize we are doing it. This is where we make a mistake, we give them a card and tell them to call. This will not work, instead what you need to do is get their contact details and book them in for a free session. If they cannot book in then, you can call them later that same day to book them in. This method will work without fail, so give it a shot.

At this point, you have their contact info and they are coming in for a free session. Now you will just run them through the normal sale process that you have learned in our book "Personal Training Sales System" and you will close the sale. For more tips and trick visit us on facebook.

www.facebook.com/personaltrainingsalessystem.com

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