Sales Success: Something for nothing

One of the best strategies in selling personal training is giving away a free session. In our book "Personal Training Sales System" we outline the process to use a free session to close a sale. You can actually use it to overcome the clients objections without them knowing. I have created a five step plan for ensuring that your free session will yield you sales.

1. Make the potential client admit the workout is hard
2. Make the client sweat 
3. Make the client give up or fail on an exercise
4. Make sure they leave tired
5. The shock effect - Body analysis


Why do these five steps work so well? It breaks down the clients beliefs about personal trainers and pt sessions. You need to prove to them that you will work them harder and more efficiently then they can themselves.This is the reason they will buy. Also what I call the "shock effect" will increase your chances of closing the sale. Once they see their body analysis and find out exactly how out of shape they are it is a reality check and they realize they need to do something about it now. Use these five steps in your free sessions and you will imdeiatly see an improvement in your closing percentage.

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http://www.facebook.com/PersonalTrainingSalesSystem

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