Personal Training Sales Success: Personal Attention
Now that I am back in Canada I am reconnecting with old clients, and I had an interesting conversation with one of them today. I was asking them how things were going with their fitness goals and their new trainer. I wasn't expect their response. They felt they were not getting enough personal attention like they were just being pushed through the workout program. This reminds me of exactly how important it is to give our clients that extra bit of personal attention. Not only does it benefit them, but it effects our referral and renewal rates. Each day when they arrive you should be asking them how they feel and then if it is necessary to alter the workout for the day. At the end of each month you will want to sit down with them and take their measurements, compare them to the last month and talk about their new goals.
Each month I sit my clients down and do a series of measurements. I will measure body fat, waist, hip, stomach, legs, and arm. I will also do a series of lifts to determine their strength improvement. I have found that my clients look forward to this day. Not only because it is a bit of a rest for them but they get to see what their money has bought them. It also signifies the start of a new program or an alteration of the old one. People get excited for new things so do not forget how valuable this is.
We do not just sell a workout to our clients we sell them an experience. The experience is that they will be taken care of. We will design the proper workout without causing injury, and we will track their results and motivate them to reach their goals. With this added benefit we will stand out from the crowd and other people in the gym will notice, which will translate into us having a better business.
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Posture Corrector Kick starter Campaign
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