Wednesday, February 27, 2013

Sales Success: Use small commitments to sell personal training

How can you increase the effectiveness of your closing question? Do you simply just ask the question, wait for a response, then tackle any objection that comes? There is a way to increase the prospects compliance and decrease the amount of objections. How do you do this? You can accomplish these two things by getting them to make a small commitment to you before you ask the closing question.

How does this work. Well imagine if I asked you a simple question "would you like an orange"? You might like oranges and say "No I don't want one right now. Or you could change the way that you ask the question, for example: "Do you like oranges?" To which the response will be yes. Now because they have agreed that they like oranges there is a shift in the way the person thinks and this change will be reflected in future interactions, causing them to be consistent with previous commitments. So now that they have committed to "liking" oranges you will ask them if they want an orange. This will increase the chance of them accepting the orange and at the same time will decrease the chance of making an objection like, I don't want it right now.

How can this be used in personal training. Well before you show them the available packages you would ask them a simple question like "you're committed to doing what it takes to reach your goals arn't you?" Now the way this question is phrased it accomplishes two things, first it makes them answer yes, and secondly it forces them to make a commitment. Next you will show them the packages and ask the closing question. If you do it right, the commitment they just made will cause them to be consistent with their new thinking and do whatever it takes to reach their goals, in this case that is buying a personal training package with you. 


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