Personal Training Sales Success: Personal Attention

Personal Training Sales Success: Personal Attention

Now that I am back in Canada I am reconnecting with old clients, and I had an interesting conversation with one of them today. I was asking them how things were going with their fitness goals and their new trainer. I wasn't expect their response. They felt they were not getting enough personal attention like they were just being pushed through the workout program. This reminds me of exactly how important it is to give our clients that extra bit of personal attention. Not only does it benefit them, but it effects our referral and renewal rates. Each day when they arrive you should be asking them how they feel and then if it is necessary to alter the workout for the day. At the end of each month you will want to sit down with them and take their measurements, compare them to the last month and talk about their new goals.

Each month I sit my clients down and do a series of measurements. I will measure body fat, waist, hip, stomach, legs, and arm. I will also do a series of lifts to determine their strength improvement. I have found that my clients look forward to this day. Not only because it is a bit of a rest for them but they get to see what their money has bought them. It also signifies the start of a new program or an alteration of the old one. People get excited for new things so do not forget how valuable this is.

We do not just sell a workout to our clients we sell them an experience. The experience is that they will be taken care of. We will design the proper workout without causing injury, and we will track their results and motivate them to reach their goals. With this added benefit we will stand out from the crowd and other people in the gym will notice, which will translate into us having a better business.

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Personal Training Sales Success: Follow a plan

I read a quote a few days ago that I felt really applied to sales, and how we get off track sometimes and lose focus. "When you don't follow your own plan, you will fall into following someone else's and they don't have much planned for you." One of the main reasons people succeed is that they have a plan and they stick to it. Each day, week, and month you need to have an action plan with detailed milestones set to help you reach your goal. How can you do this?

I like to take my monthly goal and break it into weekly milestones. At the end of each week you will be able to gauge your progress towards your monthly goals. I also like to set a daily goal so that your starting each day off thinking about reaching your monthly goal. You need to set a goal for sales as well as appointments. If you only focus on one you will not succeed with the other. So how does it look on paper?

Monthly goal

Total dollars $10,000 or 8 PT packages
Appointments 20

Weekly goal

Total Dollars $2,500 or 2 PT packages
Appointments 5

Daily goal

Total Dollars  $400
Appointments 1

Each day you will update your monthly chart which will remind you of your goal and how you are progressing towards it. Being aware of where you are in relation to your goals will allow you to make adjustments which will ensure you reach your goal each month.

For more tips and tricks come visit us on Facebook

www.facebook.com/personaltrainingsalessystem

Please see our kickstarter Campaign, we've launched a new unique Posture Corrector

Posture Corrector Kick starter Campaign