Planting seeds is a term I use to describe strategic statements used to get the customer thinking about certain benefits from the sale. For example if I want to sell a client a 36 session package of personal training, I will talk about what great results other people received after about 36 sessions. Even before the sale process has begun, ill be "planting seeds" trying to get them to think about or imagine what they could achieve if they also went through the 36 session package.
The reason this technique is so effective, is because you are passively convincing them to purchase before you openly begin to sell them. I like this technique because it also tends to bring up their objections before you ask for the sale.
Other examples can be:
Cant you see yourself using this equipment?
It would be so easy for you to come after work twice a week.
So you really need to get started today if you want to see these results by summer(etc).
With every technique you learn you should be slowly trying to improve your sales pitch. Try out different techniques and see how comfortable you feel. Not every technique will work every time, this is why it is beneficially to have many different ones to fall back on.
As always practice practice practice. Consistency is the key to success in sales.
Come visit our Facebook page at www.facebook.com/personaltrainingsalessystem
Please see our kickstarter Campaign, we've launched a new unique Posture Corrector
Posture Corrector Kick starter Campaign
